Adecision to position the product on high-performance quality will mean that the marketer must boost derived demand in the market break-even volume will be fairly low seller must charge a higher price to cover higher costs producer must step down production seller must charge a lower price to attract more customers

A decision to position the product on high-performance quality will mean that the seller must charge a higher price to cover higher costs.

When a company uses higher quality products to market their product as high-performance quality it means that the product will cost more to make and will sell for a higher price. The company has to cover all of their costs and one way to do that is to make sure their price point is set correctly.