After marketers divide a market into distinct groups of buyers who have different needs, characteristics, or behaviors, they then perform identifying different ways to segment the market and selecting one or more markets to serve. a. differentiation b. market segmentation c. positioning d. market targeting e. value creation

Which example would the government consider as intellectual property? a. product design that contains a hologram of the logo of the company b. a copy of a famous artist’s painting in a new medium c. a plant species discovered in the united states for the first time d. a method of production that is common to an entire industry e. a discount structure offered to the customer at a store