After prospects have been identified and qualified, the next step in the selling process is this step requires the salesperson to learn as much as possible about the potential customers' wants and needs. customer specification the preapproach

Group of answer choices:

A) customer specification

B) the preapproach

C) consumer trait analysis

D) customer quantification

The correct answer is letter "B": the preapproach .

Explanation:

In the selling process, the preapproach consists of gathering all information possible from the potential customers to come up with personalized sales pitch. It is important to identify the customers' needs and wants and what could drive them to select one product over another before creating the sales pitch.

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