Sometimes a new product is test-marketed. A limited amount of the product is released to a select group of users. Then the group is observed carefully to see how the product performs. Which step might occur in the design process after a product is test-marketed and before large numbers are produced for sale?

Modification Step

Explanation:

The entire reason why test-marketing exists is to make sure that the product will be well received by the public. Once the test marketing concludes, the data from the test is analyzed. Then the company decides whether or not they will make changes on how the product looks, feels, performs, or even rebranding the product, all to make sure that the final consumer will like the product enough to want to purchase and continuously use the product. Which will in term increase profits for the company.

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