Spotify uses data about musical preference to suggest new music to subscribers. this use of technology aids in spotify’s efforts, in which the company can gain insights into how products create value for customers.

Relationship marketing

Explanation:

Spotify by using relationship marketing tries to build a relation with its users so that it is able to know their interest and provide the best of its services. In this way spotify is able to grab the attention of many people and can spread its market overall by providing the best of its services.

a macro is a tool that allows you to automate tasks and add functionality to your forms, reports, and controls. for example, if you add a command button to a form, you associate the button's onclick event to a macro, and the macro contains the commands that you want the button to perform each time it is clicked.