Jeanne bowman is an active, healthy, 80-year-old widow and mother of five grown children who range in age from 42 to 60 years old. she is well-informed and very conservative in her social and political views. like many people in her age group, she is cautious when it comes to high-technology products, but in the last three years, she has purchased a cell phone and learned to use e-mail, mainly due to the urging of her children and friends. she has just decided to purchase a dvd player because she watched a dvd movie at her daughter's home and really liked the quality of the picture. as was the case with her other high-tech purchases, a family member will accompany her when she buys the dvd player. regarding jeanne's adoption of dvd technology, she seems to be in the group.