Is a new method or idea or product or enhancement or other means of adding value to an existing product, such that customers are willing to pay for the enhanced product.

select one:

a. innovation

b. research and design

c. disruptive technology

d. personalization

a)Innovation

Explanation: Innovation is the technique that helps in the creation of the product with changes and alteration. Extra required features , better functioning, less time consumption, etc are some factors that are usually done in item to make it desirable by the consumer and they are attracted toward buying the enhanced product.

Other options are incorrect because research and design techniques is used for researching about the product and then designing it and disruptive technology is the technology that is used for the damaging the marketing of the exiting product through introducing a new product.Thus, the correct option is option(a).

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