As a part , supermarkets generally to attract customers and induce them to make a purchase.

1. advertising, sales promotion, direct marketing

2. sponserships, press releases, visual merchandising

As a part of advertising, supermarkets generally use sales promotion and direct marketing to attract customers and induce them to make a purchase.

Explanation:

Any customer will get first attracted towards advertisements only. Even the kids fall under this category. How good the advertisements are that likely the company gets link with the customer.  Sales promotion plays a vital role for improving the profit of supermarket.

Sales person should have the power of counseling to make the customer to buy more products other than plan and the set up of the supermarket should support this aspect. Direct marketing also supports where the executive is expected to pitch the customer and market the product and bring the profit.

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