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Descriptive analytics:

a. can predict risk and find relationships in data not readily apparent with traditional analysis.
b. companies classify their customers into segments to develop specific marketing campaigns.
c. can use mathematical techniques with optimization to make decisions that take into account the uncertainty in the data.
d. detect hidden patterns in large quantities of data to group data into sets to predict behavior.

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Descriptive analytics:

a. can predict risk and find relationships in data not readily...
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