In the process of retrieving a specific memory from a web of associations a person needs to activate one of the strands that lead to it. this is known as

Priming.

Explanation:

The brain is the centre of control for all animals. It coordinates the body system, breathing, beating of the heart, memory, gait, speech, sight etc.

Memory is stored in the brain ( the function of the cerebral cortex in the cerebrum). Two types of memory are the long term and the short term memory. The long term memory stores information permanently in the brain, while the short term holds the information for a while and either transfers it to the long term memory or the memory decays.

To retrieve a specific memory from the wide memory of the brain, it activates a strand that leads to the memory, this process is called priming.