5. Find an example of a video ad either on TV or on the Internet, and then answer the
following questions about it.
a. Describe the ad. (1-3 sentences. 1.0 points)
b. What do you think this ad's marketing message is? (1-5 sentences. 2.0 points)
TIP: Does it use a specific desire or fear, or does it try to show how the product is a
need or how it solves a problem?
c. Is the ad trying to get people to do something? If so, what is it trying to get people
to do? If it isn't trying to get people to do something, what do you think the point of
the ad is? (1-5 sentences. 2.0 points)
d. Do you think this ad is effective? Why or why not? (1-5 sentences 2.0 points)

a.

The ad was turmeric. It said the turmeric we are using today is contaminated. Over the ages, the age of humans has decreased because of contamination in the food, and most basically due to the contamination in the turmeric. But the company has ensured least contamination in the turmeric, and hence the life of humans eating this turmeric is supposed to be at least 5 years more, and the ad ends up saying they deal in various other uncontaminated packaged food as well.

b.

The ad casts fear as well as how there is a need for this kind of product. It poses a fear as well and that is, due to contamination in food, and especially in turmeric, the average life of humans is decreasing. And they have mentioned that there is a need for their product, since they are almost contamination-free, and can increase the average life of the humans who will be eating it. And the marketing message is the people should buy their product to live longer.

c.

The ad is trying the make the people aware of the fact that the food they are eating currently are contaminated, and they are decreasing their life. If they will continue to eat these foods then they will be not living a longer life. And hence, they should not eat them, and they should try their uncontaminated turmeric first. And in the end, they inform that they deal with other uncontaminated packaged food as well, and which are good for health.

d.

The ad is effective as it starts with empathy, and then define a problem. Finally, it comes with ideas and then set up a prototype through the use of their uncontaminated turmeric and various other uncontaminated packaged food they sell. And they also prove that their product is a proven one through various customer reviews at the end. Hence, the ad is quite effective and a good one.

Explanation:

Please check the answer section.

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