Quinn recently launched a Display campaign for his women's clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

Full question:

Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

A. Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.

B. Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.

C. Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.

D. Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.

Option B

Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code shows Quinn using remarketing to drive action

Remarketing is a manner of online advertising that allows sites to exhibit targeted ads to users who have previously hit their site. Remarketing consists of practicing special tracking code to order cookies on the browsers of somebody hitting your website and then assisting ads to those with that cookie.

Because Quinn is dispensing promotional discount code ads to the personality who hit his website, consider purchasing his clothing, but didn’t acquire. Remarketing lets you target those people who have toured your website or entered your app.