Because so many newspapers now have online versions of their publications, many observers feel that "circulation" is an insufficient measure of a paper's true readership. They propose a new metric that combines paper and unique online readers called

The Integrated Audience Reach

Explanation:

The Integrated audience reach is simply the total number of readers of the print edition plus those unduplicated web readers who access the paper only online.

It is the sum of readers that read print editions like newspaper and the those that reads the unprinted papers online.

The advantage of the integrated audience reach is that since it utilizes both offline and online means to reach the people(audience) there is a wide reach. Consider running an advertisement in your local news paper alone. The number of people that will see the advertisement will be small compared to when you put up your advert on the internet. But to reach the targeted audience, using both the newspaper and the internet(Social Media) will more people to see your advert. Integrated Audience Reach offers a greater and a wider reach.

a  social news website  is an  internet  website  that features  user-posted stories. such stories are ranked based on popularity, as voted on by other users of the site or by website administrators. users typically comment online on the news posts and these comments may also be ranked in popularity. since their emergence with the birth of  web 2.0, social news sites have been used to link many types of information, including news, humor, support, and discussion. all such websites allow the users to submit content and each site differs in how the content is moderated. on the  slashdot  and  fark  websites,  administrators  decide which articles are selected for the front page. on  reddit  and  digg, the articles that get the most votes from the community of users will make it to the front page. many social news websites also feature an online comment system, where users discuss the issues raised in an article. some of these sites have also applied their voting system to the comments, so that the most popular comments are displayed first. some social news websites also have a  social networking  function, in that users can set up a user profile and follow other users' online activity on the website.