Sara is analyzing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks, and ad impressions it took users to convert a customer. Which report will provide her with this information?

Solution: the categorization of functional and non-functional requirement are as follows: some of the more typical functional requirements include: • business rules• transaction corrections, adjustments and cancellations• administrative functions• authentication• authorization levels• audit tracking• external interfaces• certification requirements• reporting requirements• historical data• legal or regulatory requirementswhile,some typical non-functional requirements are: • performance – for example response time, throughput, utilization, static volumetric• scalability• capacity• availability• reliability• recoverability• maintainability• serviceability• security• regulatory• manageability• environmental• data integrity• usability• interoperability