Jose, a top programmer at FOX, in a concerted effort to disrupt established viewing habits, is changing both the time slot and length of his network's most popular program, The Hockey Moms. What programming strategy is Jose employing?

Jose, a top programmer at FOX, in a concerted effort to disrupt established viewing habits, is changing both the time slot and length of his network's most popular program, The Hockey Moms.

Jose will be using HAMMOCKING technique.

Explanation:

Hammocking is a technique used in broadcast programming whereby an unpopular television program is scheduled between two popular ones in the hope that viewers will watch it. Public broadcasting also uses this as a way of promoting serious but valuable content. Hammocking may lead to situations where even if programs remain weak, audience rating will be high.The main theory in play is that audiences are less likely to change channels for a single time slot.Hammocking is a concept mainly limited to prime time, where "appointment television" is strong. However, there is a risk. If the middle show is too weak, the audience could change the channel altogether even if they “would have stayed if the two popular programs had formed a block

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