Senior executives at a global manufacturing company are determining the key performance indicators they'll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?

Campaign metrics.

Explanation:

Senior executives at such a multinational packaging corporation are defining primary success metrics that they can use to determine the efficacy of certain web video advertising promotions on Google Ads.

A Campaign Metrics Standards are being established because it is the Marketing Metrics which provide quantifiable values utilized by communication managers to illustrate the success of initiatives through all communication platforms.

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