Enhancing and optimizing customer retention and loyalty is a major business strategy.

Explain why, and list two examples of companies which follow this strategy.

Explanation:

Improving and optimizing customer retention and loyalty is an essential strategy for market positioning and business success.

The relationship between companies and customers is one of the main focuses of a company or brand, all strategic actions of an organization have a direct or indirect objective of increasing sales and customer satisfaction.

Consumer loyalty and retention are achieved through the trust that the company transmits, through its products, socio-environmental values, communication, advertising, etc. Some examples of a company that invests in customer relations and value creation are Coca-cola, through its advertisements and product recognized worldwide, and P&G, which is a multi-brand company that increases its line more and more due to the recognition and consumer loyalty.

a  social news website  is an  internet  website  that features  user-posted stories. such stories are ranked based on popularity, as voted on by other users of the site or by website administrators. users typically comment online on the news posts and these comments may also be ranked in popularity. since their emergence with the birth of  web 2.0, social news sites have been used to link many types of information, including news, humor, support, and discussion. all such websites allow the users to submit content and each site differs in how the content is moderated. on the  slashdot  and  fark  websites,  administrators  decide which articles are selected for the front page. on  reddit  and  digg, the articles that get the most votes from the community of users will make it to the front page. many social news websites also feature an online comment system, where users discuss the issues raised in an article. some of these sites have also applied their voting system to the comments, so that the most popular comments are displayed first. some social news websites also have a  social networking  function, in that users can set up a user profile and follow other users' online activity on the website.