Battery maker Duracell introduced a new product called the Duracell Powermat, which is a wireless charging pad for mobile devices. Because of the perceived fit with its other products, this new product was received well by consumers despite being in a different product category. This innovation strategy is known as a:
A. radical invention.
B. product line extension.
C. product accumulation.
D. disruptive innovation.
E. brand extension.

There are different kinds of Innovation strategy. This innovation strategy above is known as  brand extension.

A brand extension is  simply known to be when a firm uses one or part of its established brand names on their new product or new product phase. It is often referred to as brand stretching.

This kind of extension often helps firm to attain new demographics, expand its customer base, increase sales, and profit margins etc.

The types of brand extensions includes

Product extension

Line extension

Customer franchise extension

Company expertise extension etc.

Learn more about brand extension from

link

The answer is "Option E".

Explanation:

It is also known as the brand stretching, it is a marketing technique where a business selling a brand with a well-designed logo using that same brand name inside another market segment. They find the new item a turn-off, and wrong choices can be described as follows:

a software system that is used for viewing and creating hypertext is a hypertext system.

i hope this .