Herb Kelleher of Southwest Airlines frequently takes Southwest flights to check out operations and informally interview passengers to find out how satisfied they are with their service. Herb's attention to customer service and emphasis of it over profits permeates the organization. Southwest's corporate culture is influenced strongly by: Rules and procedures. Key organizational members. Reward systems. Environment.

key organizational members

Explanation:

Corporate culture refers to the system of values that influence the way in which the employees of a company behave and do business. According to this definition and the idea of the excerpt, the answer is that Southwest's corporate culture is influenced strongly by key organizational members because the way in which Herb Kelleher thinks and behaves making emphasis in customer service has an impact in the company's culture.

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