what are the advantages of providing static and dynamic views of software process as in the rational unified process

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Suppose you are an ad-serving company and you maintain a log of cookie data for ads you serve to the web pages for a particular vendor (say amazon). a. how can you use this data to determine which are the best ads? b. how can you use this data to determine which are the best ad formats? c. how could you records of past ads and ad clicks to determine which ads to send to a given ip address? d. how could you use this data to determine how well the technique you used in your answer to part c was working? e. how could you use this data to determine that a given ip address is used by more than one person? f. how does having this data give you a competitive advantage vis-à-vis other ad-serving companies?

3. ranga ramasesh is the operations manager for a firm that is trying to decide which one of four countries it should research for possible outsourcing providers. the first step is to select a country based on cultural risk factors, which are critical to eventual business success with the provider. ranga has reviewed outsourcing provider directories and found that the four countries in the table that follows have an ample number of providers from which they can choose. to aid in the country selection step, he has enlisted the aid of a cultural expert, john wang, who has provided ratings of the various criteria in the table. the resulting ratings are on a 1 to 10 scale, where 1 is a low risk and 10 is a high risk. john has also determined six criteria weightins: trust, with a weight of 0.3; quality, with 0.2; religious, with 0.1; individualism, with 0.2; time, with 0.1; and uncertainity, with 0.1. using the factor-rating method, which country should ranga select? why? (2 points)