Question # 1 Multiple Choice
Which of these is not a part of the art director’s job?

designing the color scheme for a print ad

hiring actors for a television commercial

finding a new location for filming at the last minute

calming down a dissatisfied client
Question # 2
Multiple Select
In 2004, Dove launched the Campaign for Real Beauty. Its first ad featured a photo of women of all sizes and shapes in their underwear. The campaign was huge success. Which of these statements explain why the campaign succeeded? (Select all that apply.)

The image enabled female consumers to identify with the women in the ads.

The image implied that female consumers could not be beautiful without Dove products.

The image gave the impression that all the models used Dove products.

The image was different from the thin, too-perfect models usually seen in beauty ads.
Question # 3
Multiple Choice
An art director encourages his team to create clear, attractive, photorealistic images for an ad campaign and presents it to the client. The client says, “It’s visually great, but I don’t know what you’re selling.” What has the art director failed to consider?

the need for finesse in dealing with creatives

the difference between online and onsite presentation

the practicality of the world outside the art classroom

the balance between art and commerce