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What does it mean to say that data in an Excel table is “dynamically linked” to a chart? What are the advantages of this feature? What is the major difference between a chart and a graph? For each, provide a metric-related scenario where one would be a superior way to illustrate the data.

Explain why a waterfall chart would be especially useful for using the customer lifetime value and customer acquisition costs metrics to determine the general efficiency of a marketing campaign.

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Which is a more important sign of growth: organic traffic or paid traffic? Or are they equally important? Why?

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