"There are no longer mature industries; rather, there are mature ways of doing business," he is referring to the high demand of creativity and innovation in the market

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"When Porter says “There are no longer mature industries; rather, there are mature ways of doing business,” he is referring to the high demand for creativity and innovation in the market. Earlier we used to be more concerned about the hardware and the physical product rather than its information content, But now as a business, we need to provide more informative content with the product.

Like General Electric offers dedicated customer service for its line of goods which differentiates it from its rivals. Similarly, shipping companies like UPS now offer us to track the location of our package on a live map. This is what we call a mature business and how we can differentiate ourselves and stand out in the highly competitive market by using Information and Technology..."

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