Company A’s IT department has a hosting platform specifically for systems used by the company’s large marketing department. This platform provides critical, high-availability hosted IT resources and services. However, the IT department has started to receive complaints about the time it takes to start new marketing campaigns, primarily due to how long it takes to provision new servers within this platform. Also, as a result of a recent set of mergers and acquisitions, the consumers of the services hosted by this platform have become more distributed, with service consumers accessing services from a large variety of locations, and with increasingly different types of devices. In response to these complaints, Company A is considering using a cloud-based hosting platform. Which specific characteristics of a cloud will be helpful for Company A to address its problems?

cloud has the On demand and ubiquitous access characteristics

Explanation:

The specific characteristics of cloud that would be helpful for his problem to be addressed is the fact that cloud offers on demand usage and ubiquitous access.

What is meant by on demand access is that the cloud customer can pay for cloud services and use them whenever they are needed. As long as the cloud service is authorized.  

By Ubiquitous access it means that the cloud customer has reliable access without the presence of any form of disturbances or issues and it can be accessed from anywhere. Different range of devices are supported on the cloud platform and with the presence of internet lots of services can be accessed.

Based on the issues being faced by customers, this characteristics of cloud will be useful to address the problems.

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