Janice is an aspiring film director. She has been assisting an ad filmmaker for the past two years. The ad filmmaker is working on his latest project and has decided upon the likely cast and crew for this project. He has asked Janice to prepare a production proposal and take it to a producer who can finance the project. However, the financier rejected the proposal because the plausibility statement was missing. What information should Janice include in her plausibility statement?