IH. Characteristics of Qualitative Research 1. Human understanding and interpretation in data analysis
2. Active, powerful and forceful in data gathering and rephrasing interview
questions
3. Multiple research approaches and methods that allows you to plan your
study andbeing multi-method research
4. Specificity to generalization on specific ideas will lead to
generalizations or conclusions.
5. Contextualization - context or situation of individual's life
6. Diversified data in real-life situations on collecting data in a natural setting
7. Abounds with words and visuals that presents people's view in a picture,
video, drawing or graphs.
8. Internal analysis on examining the data yielded by the internal traits of the
subjectpersons.
IV. Strengths of Qualitative Research
1. It adopts a naturalistic approach to its subject matter.
2. Promotes a full understanding of human behavior/personality traits in their
natural setting
3. It is instrumental for positive societal changes.
4. It engenders respect for people's individuality.
5. it's a way of understanding & interpreting social interactions.
6. Increases researcher's interests in the study.
7. Offers multiple ways of acquiring and examining knowledge about something
v. Weaknesses of Qualitative Research
1. It involves a lot of researcher's subjectivity in data analysis.
2. It is hard to know the validity/reliability of the data.
3. It is open-ended questions yield "data overload" that requires long-time analysis.
4. It is time-consuming.
5. It involves several processes, whose results greatly depend on the
researcher's views or interpretations.
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