The technique of uses three columns that allows the entrepreneur to weigh both the advantages and the disadvantages of a particular decision and work to maximize the variables that support it while minimizing those that work against it.

Aconstruction company is creating a powerpoint presentation describing how they calculate costs during each construction step. they plan to email this presentation to clients. the individual clients will be watching the presentation slide show on their own personal computers. what is the most important formatting step the company should take to make the text readable and pleasing to the eye?