What is the first step to approaching automation?

Why were most movies from the late 1890s until the early 1930s only filmed in black and white? there were only a few people who could afford the technology to produce color motion pictures back then. audiences did not want color motion pictures until later. the film used to make color motion pictures often overheated, which was a safety hazard, so it was generally not allowed. color films had to be hand-colored, frame by frame.

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Suppose you are an ad-serving company and you maintain a log of cookie data for ads you serve to the web pages for a particular vendor (say amazon). a. how can you use this data to determine which are the best ads? b. how can you use this data to determine which are the best ad formats? c. how could you records of past ads and ad clicks to determine which ads to send to a given ip address? d. how could you use this data to determine how well the technique you used in your answer to part c was working? e. how could you use this data to determine that a given ip address is used by more than one person? f. how does having this data give you a competitive advantage vis-à-vis other ad-serving companies?