Hi, my name is . My company, , invented . (company name) (product name) It helps , who . (customers) (customer’s situation or job) Unlike , which , and our product (competitor) (competitor weakness 1) (competitor weakness 2) , by . (improves, makes easier, lessons, etc) (how the product lessens a customer dislike) It also the , by (increases, enhances, etc.) (a customer like) . (how the product enhances a customer like)