which type of appeal is used in this public service ad ?

emotional appeal
ethical appeal
logical appeal
proactive appeal

Step 1:  Determine which options are correct

Which type of appeal is used in this public service ad?

- Option A:  emotional appeal

The only option that makes sense is A because it is not an ethical appeal and not a statistical/logical appeal.  Also, it is not a proactive appeal.  Therefore, the only correct option would be emotional appeal.  The author also uses a picture of a flood to have that emotional attaction to a natural disaster.

Look at attachment

explanation:

the goblins and dwarves have different perspectives of things. bilbo is a hobbit and goblins dwarves and hobbits all believe and do a different way of living