The basic goal of integrated marketing communications is to

The basic goal of integrated marketing communications is to guarantee that every type of communication and message is properly connected to each other.

Explanation:

In a simple definition, Integrated Marketing Communications implies the integration of every promotional tool with the rest, so they can function harmoniously. In this way, all the promotional tools have a better impact if they work as a whole and not isolated, constantly behaving like a block of communication.

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