Look at the pope manufacturing co. advertisement. an ad for columbia bicycles. which detail from chapter 1 of wheels of change does this image enhance? [pope] encouraged american author charles e. pratt to write the american bicycler, a handbook for cyclists, and gave away thousands of copies. [pope] gave prizes to doctors who wrote the most effective articles linking bicycle riding to good health. pope also supported legal and political efforts to establish cycling as a legitimate endeavor. that included going to court in cities where riding was outlawed. pope knew that he also had to build a market by raising the excitement level of the american people for his product.