Why do we demonize those who are different

Because we are scared of the unknown. To those who choose to stand out aren’t like the rest and to us they aren’t normal.

Explanation:

the pronoun reference replaces a noun, but you have to make sure there's no room for confusion.

in the first sentence "her" could be referring to shely or to the sister. the answer there is "shelly called her sister and told her about the new baby."

in the second sentence "it" could be referring to the roof or the floor. the answer there is "since the roof leaks on the family room floor, we need to repair the roof."