Consider the information in the video you watched. then, watch any three commercials, either on the television or on the internet. as you watch the commercials, notice the literary techniques advertisers use to make the product seem more appealing or exceptional to potential consumers. then, write a paragraph about each of the three commercials that you watched. explain each technique that you identified and how it affected your perception of the product.

I watched a commercial for a shower gel that used literary devices. For example, the line “this product is a bouquet in a bottle” uses metaphor, and the line “you’ll smell as sweet as spring” uses alliteration and simile. The literary devices made the product sound good, but it didn’t persuade me to buy the shower gel.

The second commercial was for a brand of honey. The husband is making breakfast and says to his wife, “It makes that bland breakfast cereal as sweet as you, honey!” The advertisers use the word honey to refer to both the wife and the product. The commercial also uses personification with an animated bee that talks throughout the commercial. Finally the commercial uses onomatopoeia with the ending “Get the right start to a buing day!” I liked the personification of the bee and the last line. While the commercial was entertaining, it didn’t make me want to go out and buy the honey.

The third commercial was a radio ad for a sale at a popular department store. The speaker deliberately speaks in a hurried tone to emphasize that the sale is for a limited time. The speaker builds a sense of urgency by suggesting buyers “grab the best deals” before everyone else can get there. The commercial also makes use of hyperbole with phrases such as “once in a lifetime discounts.” The hyperbole in this commercial got my attention. It made we wonder if I could go to the sale and get a good deal on a new pair of shoes.

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