When writing for a general audience, the writer should keep in mind that a general audience most likely
knows little about the topic.
knows a lot about the topic
is interested in the situation.
o has the power to effect change

How to prevent onions from making you cry chill the onions in the refrigerator for 30 minutes before peeling or chopping them. sulfuric vapors move slower in the cold—think about how garbage smells worse during hot weather. leave the onion root intact until the last possible moment to prevent irritants from escaping into the air. the root contains the largest concentration of sulfuric compounds in an onion. chop or cut the onion with a sharp knife. fast, clean slicing puts less pressure on the onion tissue and minimizes the release of sulfuric compounds. a sharp knife also allows you to expedite your slicing and reduce your exposure to the onion fumes. open a window or light a scented candle close to your chopping station. the hot flame of a candle will attract tear-causing vapor and will reduce the amount of vapor circulating in the air. what can be done to these instructions to make them easier to read at a glance? deleting everything except the first sentences of each numbered step eliminating the numbers and using bullets using illustrations instead of text changing nothing

What is the meaning of each underlined word in these excerpts from "a modest proposal" by jonathan swift? i think it is agreed by all parties, that this prodigious number of children in the arms, or on the backs, or at the heels of their mothers, and frequently of their fathers, is in the present deplorable state of the kingdom, a very great additional grievance; and therefore whoever could find out a fair, cheap and easy method of making these children sound and useful members of the common-wealth, would deserve so well of the publick, as to have his statue set up for a preserver of the nation. some persons of a desponding spirit are in great concern about that vast number of poor people, who are aged, diseased, or maimed; and i have been desired to employ my thoughts what course may be taken, to ease the nation of so grievous an incumbrance. the word prodigious means . the word desponding means .

Comparing and contrasting is a form of