Which of these sentences is an emotional appeal?
Leading optometrist Dr. Stacy Kappadel
recommends Stylin' Shades: "Protecting
my eyes and those of my patients is a
priority for me."
Years of research and development by a
team of optometrists have gone into
designing the lenses.
Each time you shade your eyes with
Stylin' Shades, you'll know you've made
the world brighter for someone else.
A survey of the North American Rock
Climbers Club found that 98% of its
members preferred Stylin' Shades.