Thumb through a women's magazine or a sports magazine and record the advertising coinages that you find. Find at least five examples, express what they are trying to communicate in general English, and tell what your reaction to them is.

1. Hurrication

2. Hypermarket

3. Xerox

4. Incommodeicado

5. Megacity

Explanation:

HURRICATION: The unexpected day off work or school resulting from a nearby hurricane, producing enough rain and wind to shut everything down for a day or two, but not enough of a direct hit to cause damage or worry. “The hurrication caused by Superstorm Sandy left us unable to conduct any of our weekly client conference calls.”

INCOMMODEICADO: The state of being in the bathroom without a cell phone. “I excused myself from the marathon meetings to return a reporter’s call on deadline but found myself incommodeicado!”

HYPERMARKET: A very large shop

WIRELESS: An electronic device without wire or cable

XEROX: A trademark of digital printing equipment

MEGACITY: A big city

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