the attribution of a personal nature or human characteristics to something nonhuman, or the representation of an abstract quality in human form

1. fallacy of logos "my favorite teacher said that we should vote for mr. martinez, so i believe he is the best." 2. fallacy of ethos "if we don't pass this environmental protection bill now, the world will probably end soon." 3. fallacy of pathos "the last time it rained, our local sports team won. it is raining today, so they will win tonight."