As temperatures rise due to global climate change, more moisture evaporates from land and water, leaving less water behind. Some places are getting more rain or snow to make up for it, but other places are getting less. . . . In 2007, a major drought hit the southeastern United States. Lake Lanier, which is the main source of drinking water for the Atlanta area, was reduced to record-low water levels.

—“A Student’s Guide to Global Climate Change,”
US Environmental Protection Agency

Which goal would people be most likely to set after reading this passage?

Recycle plastic and glass bottles.
Walk or ride a bike instead of driving.
Reduce the amount of water they use.
Turn off their electrical appliances.

ikk

explanation:

each year on this day, i make it a point to listen to dr. martin luther king jr.’s great “i have a dream” speech. it’s electrifying every single time.

the content of dr. king’s speech, his inspiring presence, and the moment in history all came together to make the iconic “i have a dream” speech the defining moment of the american civil rights movement. but there are several other reasons why this speech, delivered over 50 years ago, remains an example of one of the best speeches in american history.

since part of my job is to people become better presenters, i’ve noticed several techniques that we can all learn from and be inspired by in this magnificent speech.

it’s anchored in a powerful related location

in most cases, you can’t handpick the spot to give a presentation, as mlk did for supreme symbolic effect when he stood on the steps of the lincoln memorial and echoed the opening words of the gettysburg address (“five score years ago . . ). but you absolutely can amplify your message by adapting it to your setting and location.

where is the article