Imagery in literary nonfiction refers to
description that appeals to the five senses
the author’s attitude toward the subject
the overall presence of a personality behind the text
nonfiction that uses elements and devices common in fictional stories

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explanation:

the silver bells of the sleds are merry and keep time in the winter nights while the sky twinkles happily. the golden bells of weddings are delightful in their peaceful happiness, foretelling a rapturous future. meanwhile, the brazen alarm bells scream frightfully in the night, with a discordant and desperate sound. in their clamor, these bells convey terror, horror, and anger. finally, the iron bells are solemn and melancholy, while those in the church steeple are like ghouls who feel happiness. the king of the ghouls, who rings the bells, cheerfully keeps time with the moaning and groaning bells.

its repetition emphasizing that the chain is his own. sorry if i am wrong.