Why should you use vivid nouns instead of non vivid nouns in writing

Vivid nouns produce distinct mental imagery for readers

Explanation:

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in   ¨and yet the books¨   by czelaw miloz the tone is positive since it tells us that when we touch a book, it starts to live and the perspective is in the third person and turns once into the first person. in "the rhinoceros" by eugene ionesco the tone is illogical and absurd   and the perspective is in the third person since it is a play.