From "Advertising." Encyclopedia Britannica. Encyclopedia Britannica Online School Edition. Encyclopedia Britannica, Inc., 2013. Web. 9 Jan. 2013. In a free-market economy effective advertising is essential to a company's survival, for unless consumers know about a company's product they are unlikely to buy it. In criticism of advertising it has been argued that the consumer must pay for the cost of advertising in the form of higher prices for goods; against this point it is argued that advertising enables goods to be mass marketed, thereby bringing prices down. It has been argued that the cost of major advertising campaigns is such that few firms can afford them, thus helping these firms to dominate the market; on the other hand, whereas smaller firms may not be able to compete with larger ones at a national level, advertising at the local level or online enables them to hold their own. Bold is: In criticism of advertising it has been argued that the consumer must pay for the cost of advertising in the form of higher prices for goods;
What rebuttal does this passage give for the counterclaim in bold?
A) Consumers are unlikely to buy a product that they don't know about. B) Advertising brings prices down by enabling goods to be mass marketed.
C) Only large firms can afford major advertising campaigns.
D)Small firms can't compete on a national level with large firms.