What strategies do readers need to analyze multimodal texts?

Explanation:

Supplements

1. The Language of Multimodal Texts

2. Table of Multimodal Terms by Discipline and Mode

3. Analyzing Multimodal Texts as Signs

4. Assignment Sheet for Analyzing a Multimodal Text

5. Advertising Analysis Questions

6. Example Shoe Ads

7. Writing the Advertising Analysis Thesis Statement

8. Photojournalism Analysis Questions

9. Visual Art Elements and Analysis Questions

10. Television/Film/Video Analysis Questions

11. Data Visualization Analysis Questions

Overview

Supporting multimodal literacy is an important aspect of education today as it encourages

students to understand the ways media shapes their world. Most, if not all texts today, can be

considered “multimodal texts,” as they combine modes such as visuals, audio, and alphabetic or

linguistic text. While it can be useful to create a distinction between multimodal texts and texts

that are primarily linguistic in order to clarify assignment goals, all texts can truly be considered

multimodal. Even an academic paper has multimodal elements such as font choice, doublespacing, margins, etc.

By teaching students multimodal analysis, you provide them access to a more complex way to

read all the texts they encounter. In their media-saturated lives, students engage with a large

number of multimodal texts per day that contain a variety of modes that work together to create

subtle methods of persuasion and often implicitly reinforce cultural stereotypes. Because

students are in the habit of passively viewing these texts, it’s important to model strategies that

will help them think critically about the messages directed at them through media.

However, while students have some experience analyzing traditional alphabetic texts, they often

have difficulty transferring what they know about analyzing these texts to analyzing multimodal

texts. And teaching students to analyze multimodal texts can be challenging as students have

grown accustomed to viewing such texts as entertainment or basic sources of information

without considering their meaning or context. Because analyzing multimodal texts is not

intuitive, students need explicit instruction in order to gain multimodal literacy. Just as we teach

students to perform a close reading or textual analysis on alphabetic texts, it’s important to

provide students with skills and models that will help them bring a critical eye to multimodal texts.

1. read the following excerpt from franklin d. roosevelt's "fireside chat 19":

on the other side of the picture, we must learn also to know that guerilla warfare against the germans in, let us say serbia or norway, us; that a successful russian offensive against the germans us; and that british successes on land or sea in any part of the world strengthen our hands.

remember always that germany and italy, regardless of any formal declaration of war, consider themselves at war with the united states at this moment just as much as they consider themselves at war with britain or russia. and germany puts all the other republics of the americas into the same category of enemies. the people of our sister republics of this hemisphere can be honored by that fact.  

the true goal we seek is far above and beyond the ugly field of battle. when we resort to force, as now we must, we are determined that this force shall be directed toward ultimate good as well as against immediate evil. we americans are not destroyers — we are builders.

analyze the effectiveness of this excerpt. how does it function within the speech as a whole? how does the structure of the excerpt to convey the speech's purpose and key points? support your argument with evidence from the speech. (10 points)

i suggest it is anadiplosis