The commercial was about a doctor who said he used the diet he advertised on many of his patients. Then, I patient was seen, giving his own experience of using the diet. This is an example of... * bandwagon
glittering generalities
emotional appeal
testimonial

in our power to make a world happy - to teach mankind the art of being so - to a character hitherto unknown - and to have, as it were, a new creation intrusted to our hands, are honors that command reflection, and can neither be too highly estimated,

dioneo just might be like one of your friends. he is a good looking guy that can say whatever he want and get away with it. he's brings life because he can sing and play the lute. he is also dangerous because he can convince you to do anything for him because his wit is so sharp, you can not resist. dioneo is determined to take the next logical step and initiate a small campaign for freedom of speech. he does this by begging to be released from telling stories that conform to the daily theme. then, during his own time, he chooses a themes that are scandalous and he gets the response he expects.