Unless you have been living under a rock, chances are you've at least heard of America's most famous family. Over the last thirteen years, the Kardashian-Jenner "klan" has infiltrated and dominated almost
every aspect of American culture, from entertainment and fashion to the business world thanks to being
smart and business savvy. Kim Kardashian-West, who has created mobile apps, a cosmetics company,
and fragrance lines, to name a few, is currently worth an estimated $900 million dollars (Forbes, 2020).
Kylie Jenner, the youngest of the family, was named in 2019 by Forbes as the world's youngest "self-made"
billionaire. Kendall Jenner is one of the most sought-after and highest-paid models in the fashion industry.
Rob, Khloe, and Kourtney are all fixtures in the tabloids, where every aspect of their loves lives are
documented for the masses. Despite the family's overwhelming financial status, many critics argue that
the family is simply "famous for being famous". While it is true that without the success of their reality
show, "Keeping Up With the Kardashians", they may not have been presented with some of the
opportunities that have helped make them who they are, it is hard to ignore the facts. They have used their
reality show platform to build an empire of businesses that they are actively involved in running. Whether
you love to hate them or hate to love them, there is no denying that the Kardashian-Jenners have left their
mark on Americans.