What are some cultural, literary references you did not understand in "Feet in Smoke" by John Jeremiah Sullivan?

Moritz is designing an advertisement to go with president barack obama's back-to-school remarks. how should moritz's ad be similar to the speech? it should be concise. it should be repetitive. it should be persuasive. it should be eye-catching.

Writing about thing people usually do

List some things you like to do with ur close friends and everyday friends(school)