What is brand awareness? a. how much potential consumers like a particular brand over another b. how willing a consumer is to purchase a specific brand c. how well a brand is recognized by potential customers d. how well a brand is doing in comparison to its competitors

The correct answer is

C- How well a brand is recognized by potential customers

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The correct answer is C) : how well a brand is recognized by potential customers.

Explanation: By definition, brand awareness is a term which refers to the probabilities and possibilities that a customer remembers and recognises a certain brand. This factor is worth taking into consideration in the fields of brand management and advertisement management as it will potentially lead to consuming that specific brand.

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