Choose two of the four advertising techniques discussed in this lesson and write them below. Describe how they are used and create an example of each technique. Generalization: Jack Johnson, a famous basketball player, wears ProExcel brand shoes in every game. You could improve your moves on the court by wearing the latest ProExcel design.

Scare Tactic: If you're not buying Nature Mountain glass cleaner, you're polluting the environment.

Exaggeration: Buying Glamour Girl's Age-Defying makeup will make you look 10 years younger.

Bandwagon: All the kids in your class have tried Crazy Cola's new clear version of their popular soda. The next time you're at the store, have your mom pick up a pack so you can try it too.