What is the importance of having multiple modalities, mediums, and formats when attempting to persuade an audience? By using multiple learning options, the author can confuse, distract, and entertain the audience, which makes them easier to persuade. Using multiple learning options helps the author better understand the audience. Including multiple learning options helps the author mask any information he or she is unsure about when presenting the topic. The multiple learning options will help the audience better understand the claim, reasons, and evidence presented.