The “Read Books, Share the Love” advertisement effectively uses the association technique to convince people to read more books. The advertisement targets parents who could easily associate the children in the picture with their own children. This has a positive connotation of intimacy and love. The image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy.
Which of the following revisions would most improve this paragraph?
specific details from the poster
a strong topic sentence
a discussion of the techniques used in the ad
additional information about the ad in general
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The “Read Books, Share the Love” advertisement effectively uses the association technique to convinc...
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